5 Reasons to Shop Small This Small Business Saturday

This year, Small Business Saturday falls on November 30th—a day dedicated to celebrating and supporting small, local businesses like ours. This special day, launched in 2010 by American Express, encourages shoppers to prioritize independent, woman-owned, and community-focused businesses during the busy holiday season. While it’s tempting to turn to big-box stores or online retail giants for convenience, there are countless meaningful reasons to shop small instead—especially if you’re searching for unique, handcrafted crystals, spiritual tools, and gifts infused with love and intention.

Here are five reasons to shop small on Saturday:

1. You Support Local Dreams Instead of Corporate Profits When you shop at a small business, your purchase helps someone pursue their passion. Your support helps us source high-quality crystals, design beautiful spiritual tools, and create an inviting space for our community. Every sale makes a tangible impact—whether it’s helping us stock shelves, pay rent, or expand our offerings to serve you better. In contrast, shopping at big-box stores or online giants funnels your money into corporate profits far removed from your community. Shopping small is an intentional vote for your neighbors, their passions, and the businesses that make your town unique.

2. Your Money Stays in the Community, Not in Corporate Headquarters Shopping small means your dollars stay local. Businesses like ours reinvest in the community by supporting other local artisans, creating jobs, and giving back to causes that matter. Every crystal, handmade jewelry piece, or spiritual gift you buy supports not just us but also the many other small businesses we collaborate with. When you shop big-box stores, profits are funneled to distant corporate offices, with little benefit to your town. By shopping with us, you’re building a stronger, more connected community.

3. You Get Unique, Personalized Products Instead of Mass-Produced Goods At our crystal shop, every product is thoughtfully chosen or handmade with love. Whether you’re buying an ethically sourced crystal, a custom gemstone bracelet, or a spiritual tool designed to support intention setting, you’ll find gifts that are as unique as the people you’re shopping for. Unlike mass-produced items from big-box stores, our products carry the care and personal touch that can be felt by the recipient. When you shop small, you’re giving gifts that have heart, story, and soul—perfect for creating meaningful moments this holiday season.

4. It’s an Eco-Friendly Choice Compared to Shipping Giants Shopping with a local business like ours is an eco-friendly choice. We work with nearby suppliers and prioritize sustainable practices to minimize our environmental impact. When you shop locally, you avoid the excessive packaging and long shipping routes that come with online giants and big-box retailers. Each purchase helps reduce waste and transportation emissions, making your support a meaningful step toward sustainability.

5. You Build Meaningful Relationships Instead of Transactional Experiences Shopping at a small business like ours is more than just a transaction—it’s a chance to connect. We’re passionate about sharing the stories behind our crystals and the energetic properties of our handmade products. When you shop with us, you become part of a community rooted in care, collaboration, and intention. In contrast, shopping at big-box stores can feel impersonal and disconnected. Supporting small businesses means fostering relationships that add depth and meaning to your holiday season.

This Small Business Saturday, November 30th, is your opportunity to make intentional, impactful choices about where you spend your money. By shopping with a small, woman-owned business like ours, you’re supporting dreams, reducing environmental impact, and investing in a brighter future for your local community. Let’s make this Small Business Saturday unforgettable. Visit our shop to discover unique, personalized crystals and gifts made with love, and experience the joy of supporting your community. Together, we can create a ripple effect of positive change—one thoughtful purchase at a time. Shop Small. Shop Local. Shop with Intention.